豪华揽胜

路虎揽胜极光被认为是豪华的,所以在2012年它是由豪华推出的。当然是Posh Spice,也就是声名狼藉的Victoria Beckham。当时,由捷豹路虎组织的发布活动和项目引起了一些人的惊讶,因为贝克汉姆夫人展示了由她“设计”的新款Evoque的特别版。我们几乎没有意识到,策划这次活动和本期特别版的人之一,当时并不是特别高兴。奇怪的是,5年后,随着设计总监格里·麦戈文的评论,这个故事又重新浮出水面。

麦戈文在上周的一次宣传活动中表示:“汽车不是她设计的……我已经忘记了很多关于(汽车)设计的事情——成为一名汽车设计师需要数年时间。”bob官网

阅读更多:http://www.dailymail.co.uk/news/article-4700192/Victoria-Beckham-centre-Range-Rover-row.html#ixzz4n1s04yJe

这可能是为了提高目前路虎揽胜的知名度?谁知道格里出现在《太阳报》上的动机是什么,但目前《太阳报》和《每日邮报》等英国小报都在报道这件事,称其为“非同寻常的争吵”。这当然是不寻常的,尤其是主要的投诉是在事件发生5年后。它开启了一场关于将设计原创性归于特定设计师的辩论。7年前我写了一篇文章在这里在这个问题上。设计总监和首席设计师是任何汽车设计故事的公众面孔,他们似乎经常声称他们没有做的工作是他们自己的。bob官网当然,他们负责整个设计部门,必须接受任何设计的好坏评价,有时是直接的。小报的标题和文章通常包含非常不准确的声明,如声称格里·麦戈文制造了Evoque。《太阳报》的记者们似乎认为,一个设计总监会拿出他的扳手和焊接设备,亲自建造路虎揽胜工厂生产的1000辆Evoques中的每一辆。极度缺乏专业知识或研究。当然,现实是,即使是格里麦戈文也没有设计的Evoque。他非常有才华和大型团队的外部和内部设计师,加上粘土和CAD模型,色彩和装饰设计师,甚至数字GUI设计师做。一起工作来创建任何交通工具的团队都是大型的,而这仅仅是设计阶段。然后是数量在100甚至1000的工程团队来准备一辆大规模生产的汽车。 finally the factory starts production and another entirely different set of robots, and people, begin to bolt the cars together at astonishing rates. Design leaders protect their hard-working teams from negativity, and we might suggest that McGovern is annoyed in this instance for Victoria Beckham claiming credit for his teams work. Victoria Beckham has her own fashion label- and therefore counts herself as a fashion designer. In this capacity she ‘designs’ clothes and accessories, and that process involves zero engineering – but it does involve design decision-making. When she was asked to create a special edition Ranger Rover she of course contributed in a way that she was familiar with, and one which she has learned to call ‘design’ (because it IS design). She choose unique colours and material choices for the factory to piece together into her limited edition Evoque. To all intents she was right to say that she ‘designed’ her VB edition car, that she then stood in front of in 2012. It is of course, almost impossible for the depth of the automotive design business to be explained in a simple soundbite or tweet- to enable JLR to explain the difference between what Mrs Beckham did, or what Gerry McGovern did, or what his fabulous design team did. Words should be chosen very carefully, and indeed, Gerry is upset that she went off-script at that time- when we can imagine that the word ‘collaboration’ was something the Range Rover team had in mind? Much like Gerry’s own design collaborations… with the fashion world.

麦戈文时尚!

小报文章。

http://www.dailymail.co.uk/news/article-4700192/Victoria-Beckham-centre-Range-Rover-row.html

https://www.thesun.co.uk/news/4029894/victoria-beckham-slammed-by-land-rover-designer-who-claims-she-tried-to-take-credit-for-land-rover-he-built/