Evoque的辣妹

揽胜极光Evoque应该是豪华的…所以在2012年由豪华推出。当然,还有臭名昭著的维多利亚·贝克汉姆。当时,由捷豹路虎(JLR)组织的推出这款车的活动和项目在贝克汉姆夫人展示由她“设计”的新极光(Evoque)特别版时,轻轻地掀起了几道眉毛。我们几乎没有意识到,正是其中一个人策划了这次活动和这个特别版,当时并不特别高兴。奇怪的是,这个故事在5年后重新出现,设计总监格里·麦戈文(Gerry McGovern)发表了评论。

麦戈文先生在宣传活动上周说:“她没有设计的车... ...我忘了更重要的是女人永远不会知道[汽车]设计 - 成为一名汽车设计师需要数年时间。”bob官网

阅读更多:http://www.dailymail.co.uk/news/article-4700192/Victoria Beckham centre Range Rover row.html#izz4n1s04yje

这可能是为了提高当前路虎揽胜的知名度?谁知道格里出演《太阳报》的动机是什么,但目前英国《太阳报》和《每日邮报》等小报都在报道,他们称这是一场“非同寻常的争吵”。这当然是不寻常的,特别是因为主要的投诉是在事件发生5年后。这引发了一场关于将设计创意归属于特定设计师的争论。某些设计的信誉是一个复杂的问题,7年前我写了一篇文章在这里在这个问题上。设计董事及首席设计师是任何汽车设计故事的公众形象,而且往往他们似乎是声称他们没有做他们的本职工作。bob官网他们当然是负责整个设计部门,有时必须直接采取任何设计好的和坏的评论。从小报的头条新闻和文章包含非常不准确的(像往常一样)语句,如声称格里麦戈文做出的揽胜Evoque。太阳报的记者似乎认为,设计总监得到了他的扳手和焊接设备,亲自构建Evoques的1000的每一个揽胜的工厂变成了..可怕缺乏专业知识或研究。现实的情况是当然的,即使格里麦戈文没有设计揽胜Evoque。他非常有才华,大团队的外观和内饰设计,加上粘土和CAD模型专家,色彩和装饰设计师,甚至数字GUI设计师一样。这项工作,共同创造任何车辆的球队都大,这简直是在设计阶段。再有就是工程团队,在100S数1000个,有时让车辆准备大规模生产。最后工厂开始生产和另一个完全不同的一套机器人,人,开始以惊人的速度在汽车栓在一起。 Design leaders protect their hard-working teams from negativity, and we might suggest that McGovern is annoyed in this instance for Victoria Beckham claiming credit for his teams work. Victoria Beckham has her own fashion label- and therefore counts herself as a fashion designer. In this capacity she ‘designs’ clothes and accessories, and that process involves zero engineering – but it does involve design decision-making. When she was asked to create a special edition Ranger Rover she of course contributed in a way that she was familiar with, and one which she has learned to call ‘design’ (because it IS design). She choose unique colours and material choices for the factory to piece together into her limited edition Evoque. To all intents she was right to say that she ‘designed’ her VB edition car, that she then stood in front of in 2012. It is of course, almost impossible for the depth of the automotive design business to be explained in a simple soundbite or tweet- to enable JLR to explain the difference between what Mrs Beckham did, or what Gerry McGovern did, or what his fabulous design team did. Words should be chosen very carefully, and indeed, Gerry is upset that she went off-script at that time- when we can imagine that the word ‘collaboration’ was something the Range Rover team had in mind? Much like Gerry’s own design collaborations… with the fashion world.

麦戈文时尚!

小报的文章。

http://www.dailymail.co.uk/news/article-4700192/Victoria-Beckham-centre-Range-Rover-row.html

https://www.thesun.co.uk/news/4029894/victoria-beckham-slammed-by-land-rover-designer-who-claims-she-tried-to-take-credit-for-land-rover-他建造/